Best digital marketing courses
ADVANCED DIGITAL MARKETING COURSE
DIGITAL MARKETING:BEGGINING
Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between Traditional and Digital Marketing?
- Channels of Traditional Marketing?
- Why digital Marketing is better than Traditional Marketing?
Growth of Digital Marketing
- Scope of Digital Marketing in India?
- Advantages of Digital Marketing?
- Channels of Digital Marketing?
- Careers in Digital Marketing?
How to use Digital Marketing Effectively
- Different ways to use Digital Marketing skills effectively.
- Types of Digital Marketing?
- Digital Marketing Strategy?
- Know how Digital Marketing ruling the global market?
How to plan Digital Marketing Campaign?
- What is Digital Marketing campaign?
- Cost metrics for Digital Marketing campaigns?
- How to create a successful Digital Marketing campaign?
- Live Exercise with practical’s
To understand the concept in-depth.
Google My Business Listing
- What is Google My Business Listing?
- Creation of google my business Account?
- Steps to create google my business Account.
- Live Exercise with practical’s
To understand the concept in-depth.
Website Planning and Structure
- Installing WordPress
- Customizing Theme
- Building Home Page and other pages.
- Customizing Menu
- Live Exercise with practical’s
- Domain & Hosting
To understand the concept in-depth.
Google Analytics
- Introduction to Google Analytics
- Setting up Google Analytics
- Overview of Google Analytics Reports
- Live Exercise with practical’s
Web Content Writing
- Introduction to Web Content writing
- Content Writing Services
- Types of Content Writing
- How to become a successful content writer
- Success stories of famous content writers.
- SEO Content Writing
SEARCH ENGINE OPTIMIZATION
Introduction to SEO
- Introduction to Search Engines
- Anatomy of SERP
- Introduction to Ranking Factors
- SEO Algorithms
- Domain Authority & URL Rank
- Live Exercise: Understanding SEO
Basic Excel & HTML For SEO
- Basics Excel Formatting
- Key Excel Function For SEO
- Understand HTML Web Page Structure
- Live Exercise: Search Robots vs. User View
Keywords Planning & Research
- Introduction to Keywords
- Why are Keywords Important in SEO
- Keyword Research Tools
- Live Exercise: Keyword Research for Website
SEO Content Writing
- Writing For SEO
- How to Avoid Penalties
- Value vs. Keyword Stuffing
- Live Exercise: Writing a SEO Content Copy
On Page SEO
- Checklist of On-Page SEO
- Head Tags Optimization
- Body Tags Optimization
- Website Structuring &URLS
- Live Exercise: Optimized SEO Page Creation
Link Analysis & Off Page SEO
- Link Analysis
- Live Exercise: Competitor Back Link Analysis
- High Value Link Building Techniques
- Live Exercise: Link Building
Webmaster Tools
- Introduction to webmasters tool
- Google Search Console
- Verifying Webmaster Code
- Key Webmaster Reports
- Live Walkthrough: Using Webmaster for Site Audits
Local, International & Mobile SEO
- Map Listing Optimization
- Classified Submission
- NAP Usage
- Live Exercise: Local SEO Optimization
- International SEO
- Mobile SEO
- Mobile SEO Audit
- Mobile SEO Best Practices
Black Hat SEO Techniques
- What is Black Hat SEO?
- Different Black Hat SEO Techniques
- Negative SEO
- Automated Google Queries
- Why should one avoid Black Hat SEO?
White Hat SEO Techniques
- What is White Hat SEO?
- What makes it important?
- Nine Techniques that actually make a difference.
SOCIAL MEDIA MARKETING
Social Media Marketing Strategy
- What is Social Media Marketing Strategy?
- Importance of Social Media Marketing strategy for Business.
- Choosing right Social Media tools.
- Live Exercise: Social Media Brand Strategy Analysis.
Facebook Business Marketing
- Profile vs. Group vs. Page
- FB Page & Post Best Practices
- Page Insights & Boost Post
- Live Exercise: FB Page Customization
- Case Studies: FB Business Pages
- Facebook Ads
- PPC Compaign On Facebook
Instagram Business Marketing
- Instagram Profile creation & Customization
- Instagram Posting & Growth Best Practices.
- Case Studies: Insta Business Profiles
- Live Exercise: Instagram Posting
- Instagram Ads
- LIVE & Practical Training
- FAQs
Twitter Business Marketing
- Twitter Profile creation &
- Twitter Page & Post Best Practices
- Page Insights & Boost Post
- Live Exercise: FB Page Customization
- How Twitter Works
- Twitter Terminology
- How Businesses use Twitter
- Quick Guided Setup
- Twitter Best Practices
- Twiitter Ads
- Live Exercise: Twitter Posting
- Practical Training
LinkedIn Business Marketing
- Introduction to LinkedIn
- Profile & Posting Best Practices
- LinkedIn Messaging &InMails
- Live Exercise: LinkedIn Message & Network Building
- LinkedIn Ads Marketing
- LIVE & Practical Projects
Pinterest Marketing
- Introduction to Pinterest
- Pinterest Profile Best Practices
- Pinterest Traffic Building Strategies
- Live Exercise: Pinterest Marketing Hacks for Blog Traffic
Reddit Marketing
- Introduction to Reddit Marketing
- Creation of Reddit Account & content Posting
- Pinterest Traffic Building Strategies
- Live Exercise: Pinterest Marketing Hacks for Blog Traffic
- Subreddit and Reddit Community
- Reddit Ads- Campaigns
- Reddit Marketing Strategies
- Live Exercise: Reddit Marketing Hacks.
Remarketing
- Overview of Remarketing
- Installing Remarketing code
- Using Social Media Insights for Remarketing
- Facebook pixels
- Using remarketing to get conversion ,leads & sales.
- FAQs
ONLINE ADVERTISING
- Why use Online Advertising.
- Understand Online Ad platforms & Ad buying models
- Programmatic & direct Ad buying
Google Ads
- Bidding & Auctions
- Google Ads campaign Structure
- Billing & Account Setup
- Google Search Ads
- Live Exercise-Creating Search Ad Campaign
- Conversion Tracking Setup
- Search Ad Campaign-Best Practices & Data Analysis
- Google Display Ads
- Live Exercise-Creating Display Ad Campaign
- Building a Right Display Marketing Strategy
- Display Ad Campaign-Best Practices & Data Analysis
- Introduction to Video Ad Campaigns
- Live Exercise-Creating Video Ad Campaign
- Advanced Bidding Methods
- Introduction To App Ads Compaigns
- Live Excercise-Creating App Ads Compaigns
- Advanced Bidding Methods for App
- App Ads
- Smart Ads
- Shopping Ads
- Discovery Ads
- Local Ads
- Leads & Sales
- Increasing Website Traffic via Ads
- Promoting Business & App via Google Ads
- Brand Awareness Compaigns
- Product , brand or app promotion compaigns
- LIVE & Practical Training
Remarketing
- Setting Remarketing
- Customizing Google Ads Remarketing List
- Remarketing Campaign Setup- Google Ads
- LIVE & Practical Training
PPC Compaigns
- Setting PPC Compaigns
- Analysing PPC reports
- Getting Leads & Sales via PPC
- LIVE & Practical Training
GOOGLE ANALYTICS
Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
Basic Reports
- Audience reports
- Acquisition reports
- Behavior reports
Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
- Course review and next steps
Google Tag Manager
- Starting out with Google Tag Manager
- Setting up Google Tag Manager
- Collecting data using the Data Layer, variables, and events
- Using additional tags for marketing and remarketing
EMAIL MARKETING
Email Marketing:Overview
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
Elements of marketing emails
- Advantages of the different text formats (HTML
or Plain Text) - Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
Build your email list
- Learn ways to build your email list
- Build your email list through a website
subscribe form - Segmentation
- Active Users
Measuring your email campaigns
success
- Open rates, click-through-rates, unsubscribe
rates, conversion rates, and bounce rates - A/B Split Testing
- How to deal with Spam Filter
- Choosing your metrics
- Tracking Landing Pages
- Analyzing Test Results
- Setting your Budget
AFFILIATE MARKETING
Introduction to Affiliate Marketing
- How to become an affiliate marketer
- Finding affiliate program partners
- Case Studies: Affiliate Marketing
Amazon’s affiliate marketing program
- Introduction to Amazon Affiliate Marketing Program
- What you need to know about Amazon Associates
- Amazon Associates Pros and Cons
Flipkart affiliate marketing program
- Introduction to Flipkart Affiliate Marketing Program
- Why Consider Flipkart Affiliate Marketing Program in India?
- Flipkart Affiliate Marketing Commission
- Requirements for Flipkart Affiliate Marketing Program
Affiliate Blog
- Introduction to Affiliate Blog
- Steps to create Affiliate Blog and
Earn money
- 4 Types of Affiliate Products to Promote
- Case Studies: Affiliate Blog
VIDEO MARKETING
YouTube Marketing
- YouTube Ads
- Banner Ads
- Text Ads
- Google Video Ads
- LIVE & Practical Training
Vlogging
- Introduction to Vlogging
- Most Popular Platforms for Vlogging
- Steps to create a successful Vlogging Video
- Traditional means of Vlogging Income
- LIVE & Practical Training
Video Editing
- Video Editing Softwares
- Video Editing Apps
- LIVE & Practical Training
MOBILE MARKETING
- SMS Marketing
- WhatsApp Marketing
- Messenger Marketing
- Google Play Store
- FAQs
OTHERS
- Quora Marketing
- CRO(Customer Review Optimization)
- ORM(Online Reputation Management)
- CMS(Content Management System)
- Content Marketing
- Inbound Marketing
- Outbound Marketing
- Landing Page Optimization
- Live video streaming for Marketing
- Chatbots for Marketing
- Omnichannel Marketing is Now Vital
- LIVE & Practical Training
- All Trending Tools For Marketing