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Digital Marketing Classes in Rajajinagar
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Digital Marketing Syllabus
Module 1: Introduction to Digital Marketing
Introduction
What is Digital Marketing?
Digital Marketing Trends
Importance of Digital Marketing
Top reasons to learn Digital Marketing
Channels of Digital Marketing
SEO
PPC/CPC
Content Development
Social Media Marketing
Email Marketing
Analytics
Module 2: Search Engine Optimization
Why do you need SEO?
What is Search Engine Optimization?
Types of SEO
How does Search Engine work?
Tactics and Methods
How to optimize Keywords?
Title Optimization
SEO Tools/Technical SEO
- SEMrush
- SEO Quake
- Google Keyword Planner
- Google Trends
- Google Search Console
- Google Analytics
- Google Page Speed Insight
Guidelines
What is On-Page SEO?
Importance
What are On-Page ranking factors?
Proper insights about On-Page SEO
Best tricks and practices
What is Off-Page SEO?
Importance
Link and Non-link related Off-Page SEO factors
Backlinks
Off-Page vs On-Page SEO
Benefits
Module 3: Website and Content Development (WordPress)
- Introduction
- Technical Writing Software-Grammarly
- CatLog
- End-user
- Consumer Usage
- Product description
- Basics to advanced Content Development Skills
- Paragraph Practice
- Application/Letter Writing
- THESAURUS-Finding identical words/Sentences
Development Website- www.lexico.com
- Image design & Presentation Software-Microsoft PowerPoint
- Narrative creation, Affluent information development.
- Weblog Writing
Development Website
- Elementor
- Razor Pay
- Woo-Commerce
- Rank math
- Google Site Kit
- Video making Software-Power Point
Module 4: Paid Marketing & CPC
(Search Engine Marketing) AdWords(CPC)
- YouTube Marketing
LinkedIn Marketing
Twitter Marketing
WhatsApp Marketing
Module 5: Social Media Marketing
What is Social Media Marketing
- Facebook Marketing
- Instagram Marketing
Module 6: Affiliate Marketing
Understand Affiliate Marketing
- Affiliate Amazon
- CJ Affiliate
Module 7: PPC
Understand Paid Per Click
- AdSense
- net
- Bidvertiser
Module 8: Digital Marketing Planning & Strategy
Why Digital Marketing Plan is necessary?
What is the structure of a marketing plan?
How to make an effective marketing plan?
Best practices
Why do you need a digital marketing strategy?
What is a Digital Marketing Strategy?
How to get started?
Key points to note
How to structure a Digital Marketing Plan?
Tactics to tackle the challenges