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Digital Marketing Classes in Rajajinagar

Digital Marketing Syllabus

Module 1: Introduction to Digital Marketing

Introduction

What is Digital Marketing?

Digital Marketing Trends

Importance of Digital Marketing

Top reasons to learn Digital Marketing

Channels of Digital Marketing

SEO

PPC/CPC

Content Development

Social Media Marketing

Email Marketing

Analytics

Module 2: Search Engine Optimization

Why do you need SEO?

What is Search Engine Optimization?

Types of SEO

How does Search Engine work?

Tactics and Methods

How to optimize Keywords?

Title Optimization

SEO Tools/Technical SEO

• SEMrush
• SEO Quake
• Google Keyword Planner
• Google Trends
• Google Search Console
• Google Analytics
• Google Page Speed Insight

Guidelines

What is On-Page SEO?

Importance

What are On-Page ranking factors?

Proper insights about On-Page SEO

Best tricks and practices

What is Off-Page SEO?

Importance

Link and Non-link related Off-Page SEO factors

Backlinks

Off-Page vs On-Page SEO

Benefits

Module 3: Website and Content Development (WordPress)

1. Introduction
2. Technical Writing Software-Grammarly

• CatLog
• End-user
• Consumer Usage
• Product Description

3. Basics to advanced Content Development Skills

• Paragraph Practice
• Application/Letter Writing

4. THESAURUS-Finding identical words/Sentences

Development Website- www.lexico.com

5. Image design & Presentation Software-Microsoft PowerPoint
6. Narrative creation, Affluent information development.
7. Weblog Writing

Development Website

• Elementor
• Razor Pay
• Woo-Commerce
• Rank math
• Google Site Kit

8. Video-making Software-Power Point

Module 4: Paid Marketing & CPC

(Search Engine Marketing) AdWords(CPC)

• YouTube Marketing

LinkedIn Marketing

Twitter Marketing

WhatsApp Marketing

Module 5: Social Media Marketing

What is Social Media Marketing

• Facebook Marketing
• Instagram Marketing

Module 6: Affiliate Marketing

Understand Affiliate Marketing

• Affiliate Amazon
• CJ Affiliate

Module 7: PPC

Understand Paid Per Click

• AdSense
• net
• Bidvertiser

Module 8: Digital Marketing Planning & Strategy

Why Digital Marketing Plan is necessary?

What is the structure of a marketing plan?

How to make an effective marketing plan?

Best practices

Why do you need a digital marketing strategy?

What is a Digital Marketing Strategy?

How to get started?

Key points to note

How to structure a Digital Marketing Plan?

Tactics to tackle the challenges