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Digital Marketing Syllabus

Module 1: Introduction to Digital Marketing

Introduction

What is Digital Marketing?

Digital Marketing Trends

Importance of Digital Marketing

Top reasons to learn Digital Marketing

Channels of Digital Marketing

SEO

PPC/CPC

Content Development

Social Media Marketing

Email Marketing

Analytics

Module 2: Search Engine Optimization

Why do you need SEO?

What is Search Engine Optimization?

Types of SEO

How does a Search Engine work?

Tactics and Methods

How to optimize Keywords?

Title Optimization

SEO Tools/Technical SEO

SEMrush
SEO Quake
Google Keyword Planner
Google Trends
Google Search Console
Google Analytics
Google Page Speed Insight

Guidelines

What is On-Page SEO?

Importance

What are On-Page ranking factors?

Proper insights about On-Page SEO

Best tricks and practices

What is Off-Page SEO?

Importance

Link and Non-link related Off-Page SEO factors

Backlinks

Off-Page vs On-Page SEO

Benefits

Module 3: Website and Content Development (WordPress)

Introduction
Technical Writing Software-Grammarly

catalogue
End-user
Consumer Usage
Product Description

Basics to advanced Content Development Skills

Paragraph Practice
Application/Letter Writing

THESAURUS-Finding identical words/Sentences

Development Website- www.lexico.com

Image design & Presentation Software-Microsoft PowerPoint
Narrative creation, Affluent information development.
Weblog Writing

Development Website

Elementor
Razor Pay
Woo-Commerce
Rank math
Google Site Kit

Video-making Software-Power Point

Module 4: Paid Marketing & CPC

(Search Engine Marketing) AdWords(CPC)

YouTube Marketing

LinkedIn Marketing

Twitter Marketing

WhatsApp Marketing

Module 5: Social Media Marketing

What is Social Media Marketing

Facebook Marketing
Instagram Marketing

Module 6: Affiliate Marketing

Understand Affiliate Marketing

Affiliate Amazon
CJ Affiliate

Module 7: PPC

Understand Paid Per Click

AdSense
net
Bidvertiser

Module 8: Digital Marketing Planning & Strategy

Why Digital Marketing Plan is necessary?

What is the structure of a marketing plan?

How to make an effective marketing plan?

Best practices

Why do you need a digital marketing strategy?

What is a Digital Marketing Strategy?

How to get started?

Key points to note

How to structure a Digital Marketing Plan?

Tactics to tackle the challenges

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