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Digital Marketing Course in RT Nagar

ADVANCED DIGITAL MARKETING COURSE 
DIGITAL MARKETING: BEGINNING
Introduction to Digital Marketing
What is Digital Marketing?
Difference between Traditional and Digital Marketing?
Channels of Traditional Marketing?
Why Digital Marketing is better than Traditional Marketing?
Growth of Digital Marketing
Scope of Digital Marketing in India?
Advantages of Digital Marketing?
Channels of Digital Marketing?
Careers in Digital Marketing?
How to use Digital Marketing Effectively
Different ways to use Digital Marketing skills effectively.
Types of Digital Marketing?
Digital Marketing Strategy?
Know how Digital Marketing rules the global market?
How to plan a Digital Marketing Campaign?
What is a Digital Marketing campaign?
Cost metrics for Digital Marketing campaigns?
How to create a successful Digital Marketing campaign?
Live Exercise with practicals

To understand the concept in-depth.

Google My Business Listing
What is Google My Business Listing?
Creation of google my business Account?
Steps to create a google my business Account.
Live Exercise with practicals

To understand the concept in-depth.

Website Planning and Structure
Installing WordPress
Customizing Theme
Building Home Page and other pages.
Customizing Menu
Live Exercise with practicals
Domain & Hosting

To understand the concept in-depth.

Google Analytics
Introduction to Google Analytics
Setting up Google Analytics
Overview of Google Analytics Reports
Live Exercise with practicals
Web Content Writing
Introduction to Web Content writing
Content Writing Services
Types of Content Writing
How to become a successful content writer
Success stories of famous content writers.
SEO Content Writing
SEARCH ENGINE OPTIMIZATION
Introduction to SEO 
Introduction to Search Engines
Anatomy of SERP
Introduction to Ranking Factors 
SEO Algorithms 
Domain Authority & URL Rank
Live Exercise: Understanding SEO 
Basic Excel & HTML For SEO 
Basics Excel Formatting 
Key Excel Function For SEO 
Understand HTML Web Page Structure 
Live Exercise: Search Robots vs. User View 
Keywords Planning & Research 
Introduction to Keywords 
Why are Keywords Important in SEO 
Keyword Research Tools 
Live Exercise: Keyword Research for Website
SEO Content Writing 
Writing For SEO 
How to Avoid Penalties 
Value vs. Keyword Stuffing 
Live Exercise: Writing an SEO Content Copy
On-Page SEO 
Checklist of On-Page SEO
Head Tags Optimization 
Body Tags Optimization 
Website Structuring &URLS 
Live Exercise: Optimized SEO Page Creation
Link Analysis & Off Page SEO 
Link Analysis 
Live Exercise: Competitor Back Link Analysis 
High-Value Link Building Techniques 
Live Exercise: Link Building
Webmaster Tools 
Introduction to webmasters tool
Google Search Console 
Verifying Webmaster Code 
Key Webmaster Reports 
Live Walkthrough: Using Webmaster for Site Audits 
Local, International & Mobile SEO 
Map Listing Optimization 
Classified Submission 
NAP Usage 
Live Exercise: Local SEO Optimization 
International SEO 
Mobile SEO
Mobile SEO Audit 
Mobile SEO Best Practices
Black Hat SEO Techniques
What is Black Hat SEO?
Different Black Hat SEO Techniques
Negative SEO
Automated Google Queries 
Why should one avoid Black Hat SEO?
White Hat SEO Techniques
What is White Hat SEO?
What makes it essential?
Nine Techniques that make a difference.
SOCIAL MEDIA MARKETING
Social Media Marketing Strategy
What is Social Media Marketing Strategy?
Importance of Social Media Marketing strategy for Business.
Choosing the right Social Media tools.
Live Exercise: Social Media Brand Strategy Analysis.
Facebook Business Marketing
Profile vs. Group vs. Page
FB Page & Post Best Practices
Page Insights & Boost Post
Live Exercise: FB Page Customization
Case Studies: FB Business Pages
Facebook Ads
PPC Campaign On Facebook
Instagram Business Marketing
Instagram Profile Creation & Customization
Instagram Posting & Growth Best Practices.
Case Studies: Insta Business Profiles
Live Exercise: Instagram Posting
Instagram Ads
LIVE & Practical Training
FAQs
Twitter Business Marketing
 Twitter Profile Creation &
Twitter Page & Post Best Practices
Page Insights & Boost Post
Live Exercise: FB Page Customization
How Twitter Works
Twitter Terminology
How Businesses use Twitter
Quick Guided Setup
Twitter Best Practices
Twitter Ads
Live Exercise: Twitter Posting
Practical Training
LinkedIn Business Marketing
Introduction to LinkedIn
Profile & Posting Best Practices
LinkedIn Messaging &InMails
Live Exercise: LinkedIn Message & Network Building
LinkedIn Ads Marketing 
LIVE & Practical Projects
Pinterest Marketing
Introduction to Pinterest
Pinterest Profile Best Practices
Pinterest Traffic Building Strategies
Live Exercise: Pinterest Marketing Hacks for Blog Traffic
Reddit Marketing
Introduction to Reddit Marketing
Creation of Reddit Account & Content Posting
Pinterest Traffic Building Strategies
Live Exercise: Pinterest Marketing Hacks for Blog Traffic
Subreddit and Reddit Community
Reddit Ads- Campaigns
Reddit Marketing Strategies
Live Exercise: Reddit Marketing Hacks.
Remarketing
Overview of Remarketing
Installing Remarketing code 
Using Social Media Insights for Remarketing
Facebook pixels
We are using remarketing to get conversion, leads & sales.
FAQs
ONLINE ADVERTISING
Why use Online Advertising.
Understand Online Ad platforms & Ad buying, models
Programmatic & direct Ad Buying
Google Ads
Bidding & Auctions
Google Ads campaign Structure
Billing & Account Setup
Google Search Ads
Live Exercise-Creating Search Ad Campaign
Conversion Tracking Setup
Search Ad Campaign-Best Practices & Data Analysis
Google Display Ads
Live Exercise-Creating Display Ad Campaign
Building a Right Display Marketing Strategy
Display Ad Campaign-Best Practices & Data Analysis
Introduction to Video Ad Campaigns
Live Exercise-Creating Video Ad Campaign
Advanced Bidding Methods
Introduction To App Ads Compaigns
Live Excercise-Creating App Ads Compaigns
Advanced Bidding Methods for App
App Ads 
Smart Ads
Shopping Ads
Discovery Ads
Local Ads
Leads & Sales
Increasing Website Traffic via Ads
Promoting Business & App via Google Ads
Brand Awareness Compaigns
Product, brand or app promotion compaigns
LIVE & Practical Training
Remarketing
Setting Remarketing
Customizing Google Ads Remarketing List
Remarketing Campaign Setup- Google Ads
LIVE & Practical Training
PPC Compaigns
Setting PPC Compaigns 
Analysing PPC reports
Getting Leads & Sales via PPC
LIVE & Practical Training
GOOGLE ANALYTICS
Introducing Google Analytics
Why digital analytics?
How Google Analytics works
Google Analytics setup
How to set up views with filters
The Google Analytics Interface
Navigating Google Analytics
Understanding overview reports
Understanding full reports
How to share reports
How to set up dashboards and shortcuts
Basic Reports
Audience reports
Acquisition reports
Behaviour reports
Basic Campaign and Conversion Tracking
How to measure Custom Campaigns
Tracking campaigns with the URL Builder
Use Goals to measure business objectives
How to measure Google Ads campaigns
Course review and next steps
Google Tag Manager
Starting with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing
EMAIL MARKETING
Email Marketing: Overview
Introduction to Advanced Email Marketing
Fundamentals of Email Marketing
Email Best Practices and Myths
Bulk Email concept
Things you can do with Emails
Elements of marketing emails
Advantages of the different text formats (HTML
or Plain Text)
Permissions & E-permissions
Frequency & Ethics of Newsletters
Defining your Goals
Email Marketing Strategies
Build your email list
Learn ways to build your email list
Build your email list through a website
subscribe form
Segmentation
Active Users
Measuring your email campaigns
success
Open rates, click-through-rates, unsubscribe
rates, conversion rates, and bounce rates
A/B Split Testing
How to deal with Spam Filter
Choosing your metrics
Tracking Landing Pages
Analyzing Test Results
Setting your Budget
AFFILIATE MARKETING
Introduction to Affiliate Marketing
How to become an affiliate marketer
Finding affiliate program partners
Case Studies: Affiliate Marketing
Amazon’s affiliate marketing program
Introduction to Amazon Affiliate Marketing Program
What you need to know about Amazon Associates
Amazon Associates Pros and Cons
Flipkart affiliate marketing program
Introduction to Flipkart Affiliate Marketing Program
Why Consider Flipkart Affiliate Marketing Program in India?
Flipkart Affiliate Marketing Commission
Requirements for Flipkart Affiliate Marketing Program
Affiliate Blog
Introduction to Affiliate Blog
Steps to creating Affiliate Blog and
Earn Money
4 Types of Affiliate Products to Promote
Case Studies: Affiliate Blog
VIDEO MARKETING
YouTube Marketing
YouTube Ads 
Banner Ads
Text Ads
Google Video Ads
LIVE & Practical Training
Vlogging
Introduction to Vlogging
Most Popular Platforms for Vlogging
Steps to create a successful Vlogging Video
Traditional means of Vlogging Income
LIVE & Practical Training
Video Editing
Video Editing Softwares
Video Editing Apps
LIVE & Practical Training
MOBILE MARKETING
SMS Marketing
WhatsApp Marketing
Messenger Marketing
Google Play Store
FAQs
OTHERS
Quora Marketing
CRO(Customer Review Optimization)
ORM(Online Reputation Management)
CMS(Content Management System)
Content Marketing
Inbound Marketing
Outbound Marketing
Landing Page Optimization
Live video streaming for Marketing
Chatbots for Marketing
Omnichannel Marketing is Now Vital
LIVE & Practical Training 
All Trending Tools For Marketing