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Digital Marketing Courses in Malleshwaram

ADVANCED DIGITAL MARKETING COURSE 
DIGITAL MARKETING: BEGINNING
Introduction to Digital Marketing
What is Digital Marketing?
Difference between Traditional and Digital Marketing?
Channels of Traditional Marketing?
Why Digital Marketing is better than Traditional Marketing?
Growth of Digital Marketing
Scope of Digital Marketing in India?
Advantages of Digital Marketing?
Channels of Digital Marketing?
Careers in Digital Marketing?
How to use Digital Marketing Effectively
Different ways to use Digital Marketing skills effectively.
Types of Digital Marketing?
Digital Marketing Strategy?
Know how Digital Marketing rules the global market?
How to plan a Digital Marketing Campaign?
What is a Digital Marketing campaign?
Cost metrics for Digital Marketing campaigns?
How to create a successful Digital Marketing campaign?
Live Exercise with practicals

To understand the concept in-depth.

Google My Business Listing
What is Google My Business Listing?
Creation of google my business Account?
Steps to create a google my business Account.
Live Exercise with practicals

To understand the concept in-depth.

Website Planning and Structure
Installing WordPress
Customizing Theme
Building Home Page and other pages.
Customizing Menu
Live Exercise with practicals
Domain & Hosting

To understand the concept in-depth.

• Google Analytics
  Introduction to Google Analytics
  Setting up Google Analytics
  Overview of Google Analytics Reports
  Live Exercise with practicals
  Web Content Writing
  Introduction to Web Content writing
  Content Writing Services
  Types of Content Writing
  How to become a successful content writer
  Success stories of famous content writers.
  SEO Content Writing
  SEARCH ENGINE OPTIMIZATION
  Introduction to SEO 
  Introduction to Search Engines
  Anatomy of SERP
  Introduction to Ranking Factors 
  SEO Algorithms 
  Domain Authority & URL Rank
  Live Exercise: Understanding SEO 
  Basic Excel & HTML For SEO 
  Basics Excel Formatting 
  Key Excel Function For SEO 
  Understand HTML Web Page Structure 
  Live Exercise: Search Robots vs. User View 
  Keywords Planning & Research 
  Introduction to Keywords 
  Why are Keywords Important in SEO 
  Keyword Research Tools 
  Live Exercise: Keyword Research for Website
  SEO Content Writing 
  Writing For SEO 
  How to Avoid Penalties 
  Value vs. Keyword Stuffing 
  Live Exercise: Writing an SEO Content Copy
  On-Page SEO 
  Checklist of On-Page SEO
  Head Tags Optimization 
  Body Tags Optimization 
  Website Structuring &URLS 
  Live Exercise: Optimized SEO Page Creation
  Link Analysis & Off Page SEO 
  Link Analysis 
  Live Exercise: Competitor Back Link Analysis 
  High-Value Link Building Techniques 
  Live Exercise: Link Building
  Webmaster Tools 
  Introduction to webmasters tool
  Google Search Console 
  Verifying Webmaster Code 
  Key Webmaster Reports 
  Live Walkthrough: Using Webmaster for Site Audits 
  Local, International & Mobile SEO 
  Map Listing Optimization 
  Classified Submission 
  NAP Usage 
  Live Exercise: Local SEO Optimization 
  International SEO 
  Mobile SEO
  Mobile SEO Audit 
  Mobile SEO Best Practices
  Black Hat SEO Techniques
  What is Black Hat SEO?
  Different Black Hat SEO Techniques
  Negative SEO
  Automated Google Queries 
  Why should one avoid Black Hat SEO?
  White Hat SEO Techniques
  What is White Hat SEO?
  What makes it essential?
  Nine Techniques that make a difference.
  SOCIAL MEDIA MARKETING
  Social Media Marketing Strategy
  What is Social Media Marketing Strategy?
  Importance of Social Media Marketing strategy for Business.
  Choosing the right Social Media tools.
  Live Exercise: Social Media Brand Strategy Analysis.
  Facebook Business Marketing
  Profile vs. Group vs. Page
  FB Page & Post Best Practices
  Page Insights & Boost Post
  Live Exercise: FB Page Customization
  Case Studies: FB Business Pages
  Facebook Ads
  PPC Campaign On Facebook
  Instagram Business Marketing
  Instagram Profile Creation & Customization
  Instagram Posting & Growth Best Practices.
  Case Studies: Insta Business Profiles
  Live Exercise: Instagram Posting
  Instagram Ads
  LIVE & Practical Training
  FAQs
  Twitter Business Marketing
   Twitter Profile Creation &
  Twitter Page & Post Best Practices
  Page Insights & Boost Post
  Live Exercise: FB Page Customization
  How Twitter Works
  Twitter Terminology
  How Businesses use Twitter
  Quick Guided Setup
  Twitter Best Practices
  Twitter Ads
  Live Exercise: Twitter Posting
  Practical Training
  LinkedIn Business Marketing
  Introduction to LinkedIn
  Profile & Posting Best Practices
  LinkedIn Messaging &InMails
  Live Exercise: LinkedIn Message & Network Building
  LinkedIn Ads Marketing 
  LIVE & Practical Projects
  Pinterest Marketing
  Introduction to Pinterest
  Pinterest Profile Best Practices
  Pinterest Traffic Building Strategies
  Live Exercise: Pinterest Marketing Hacks for Blog Traffic
  Reddit Marketing
  Introduction to Reddit Marketing
  Creation of Reddit Account & Content Posting
  Pinterest Traffic Building Strategies
  Live Exercise: Pinterest Marketing Hacks for Blog Traffic
  Subreddit and Reddit Community
  Reddit Ads- Campaigns
  Reddit Marketing Strategies
  Live Exercise: Reddit Marketing Hacks.
  Remarketing
  Overview of Remarketing
  Installing Remarketing code 
  Using Social Media Insights for Remarketing
  Facebook pixels
  We are using remarketing to get conversion, leads & sales.
  FAQs
  ONLINE ADVERTISING
  Why use Online Advertising.
  Understand Online Ad platforms & Ad buying, models
  Programmatic & direct Ad Buying
  Google Ads
  Bidding & Auctions
  Google Ads campaign Structure
  Billing & Account Setup
  Google Search Ads
  Live Exercise-Creating Search Ad Campaign
  Conversion Tracking Setup
  Search Ad Campaign-Best Practices & Data Analysis
  Google Display Ads
  Live Exercise-Creating Display Ad Campaign
  Building a Right Display Marketing Strategy
  Display Ad Campaign-Best Practices & Data Analysis
  Introduction to Video Ad Campaigns
  Live Exercise-Creating Video Ad Campaign
  Advanced Bidding Methods
  Introduction To App Ads Compaigns
  Live Excercise-Creating App Ads Compaigns
  Advanced Bidding Methods for App
  App Ads 
  Smart Ads
  Shopping Ads
  Discovery Ads
  Local Ads
  Leads & Sales
  Increasing Website Traffic via Ads
  Promoting Business & App via Google Ads
  Brand Awareness Compaigns
  Product, brand or app promotion compaigns
  LIVE & Practical Training
  Remarketing
  Setting Remarketing
  Customizing Google Ads Remarketing List
  Remarketing Campaign Setup- Google Ads
  LIVE & Practical Training
  PPC Compaigns
  Setting PPC Compaigns 
  Analysing PPC reports
  Getting Leads & Sales via PPC
  LIVE & Practical Training
  GOOGLE ANALYTICS
  Introducing Google Analytics
  Why digital analytics?
  How Google Analytics works
  Google Analytics setup
  How to set up views with filters
  The Google Analytics Interface
  Navigating Google Analytics
  Understanding overview reports
  Understanding full reports
  How to share reports
  How to set up dashboards and shortcuts
  Basic Reports
  Audience reports
  Acquisition reports
  Behaviour reports
  Basic Campaign and Conversion Tracking
  How to measure Custom Campaigns
  Tracking campaigns with the URL Builder
  Use Goals to measure business objectives
  How to measure Google Ads campaigns
  Course review and next steps
  Google Tag Manager
  Starting with Google Tag Manager
  Setting up Google Tag Manager
  Collecting data using the Data Layer, variables, and events
  Using additional tags for marketing and remarketing
  EMAIL MARKETING
  Email Marketing: Overview
  Introduction to Advanced Email Marketing
  Fundamentals of Email Marketing
  Email Best Practices and Myths
  Bulk Email concept
  Things you can do with Emails
  Elements of marketing emails
  Advantages of the different text formats (HTML
  or Plain Text)
  Permissions & E-permissions
  Frequency & Ethics of Newsletters
  Defining your Goals
  Email Marketing Strategies
  Build your email list
  Learn ways to build your email list
  Build your email list through a website
  subscribe form
  Segmentation
  Active Users
  Measuring your email campaigns
  success
  Open rates, click-through-rates, unsubscribe
  rates, conversion rates, and bounce rates
  A/B Split Testing
  How to deal with Spam Filter
  Choosing your metrics
  Tracking Landing Pages
  Analyzing Test Results
  Setting your Budget
  AFFILIATE MARKETING
  Introduction to Affiliate Marketing
  How to become an affiliate marketer
  Finding affiliate program partners
  Case Studies: Affiliate Marketing
  Amazon’s affiliate marketing program
  Introduction to Amazon Affiliate Marketing Program
  What you need to know about Amazon Associates
  Amazon Associates Pros and Cons
  Flipkart affiliate marketing program
  Introduction to Flipkart Affiliate Marketing Program
  Why Consider Flipkart Affiliate Marketing Program in India?
  Flipkart Affiliate Marketing Commission
  Requirements for Flipkart Affiliate Marketing Program
  Affiliate Blog
  Introduction to Affiliate Blog
  Steps to creating Affiliate Blog and
  Earn Money
  4 Types of Affiliate Products to Promote
  Case Studies: Affiliate Blog
  VIDEO MARKETING
  YouTube Marketing
  YouTube Ads 
  Banner Ads
  Text Ads
  Google Video Ads
  LIVE & Practical Training
  Vlogging
  Introduction to Vlogging
  Most Popular Platforms for Vlogging
  Steps to create a successful Vlogging Video
  Traditional means of Vlogging Income
  LIVE & Practical Training
  Video Editing
  Video Editing Softwares
  Video Editing Apps
  LIVE & Practical Training
  MOBILE MARKETING
  SMS Marketing
  WhatsApp Marketing
  Messenger Marketing
  Google Play Store
  FAQs
  OTHERS
  Quora Marketing
  CRO(Customer Review Optimization)
  ORM(Online Reputation Management)
  CMS(Content Management System)
  Content Marketing
  Inbound Marketing
  Outbound Marketing
  Landing Page Optimization
  Live video streaming for Marketing
  Chatbots for Marketing
  Omnichannel Marketing is Now Vital
  LIVE & Practical Training 
  All Trending Tools For Marketing