Digital Marketing Courses Rajajinagar

ADVANCED DIGITAL MARKETING COURSE 

DIGITAL MARKETING: BEGINNING

Introduction to Digital Marketing

• What is Digital Marketing?
• Difference between Traditional and Digital Marketing?
• Channels of Traditional Marketing?
• Why is digital Marketing better than Traditional Marketing?

Growth of Digital Marketing

• Scope of Digital Marketing in India?
• Advantages of Digital Marketing?
• Channels of Digital Marketing?
• Careers in Digital Marketing?

How to use Digital Marketing Effectively

• Different ways to use Digital Marketing skills effectively.
• Types of Digital Marketing?
• Digital Marketing Strategy?
• Know how Digital Marketing rules the global market?

How to plan a Digital Marketing Campaign?

• What is a Digital Marketing campaign?
• Cost metrics for Digital Marketing campaigns?
• How to create a successful Digital Marketing campaign?
• Live Exercise with practicals

To understand the concept in-depth.

Google My Business Listing

• What is Google My Business Listing?
• Creation of google my business Account?
• Steps to create a google my business Account.
• Live Exercise with practicals

To understand the concept in-depth.

Website Planning and Structure

• Installing WordPress
• Customizing Theme
• Building Home Page and other pages.
• Customizing Menu
• Live Exercise with practicals
• Domain & Hosting

To understand the concept in-depth.

Google Analytics

• Introduction to Google Analytics
• Setting up Google Analytics
• Overview of Google Analytics Reports
• Live Exercise with practicals

Web Content Writing

• Introduction to Web Content writing
• Content Writing Services
• Types of Content Writing
• How to become a successful content writer
• Success stories of famous content writers.
• SEO Content Writing

SOCIAL MEDIA MARKETING

Social Media Marketing Strategy

• What is Social Media Marketing Strategy?
• Importance of Social Media Marketing strategy for Business.
• Choosing the right Social Media tools.
• Live Exercise: Social Media Brand Strategy Analysis.

Facebook Business Marketing

• Profile vs. Group vs. Page
• FB Page & Post Best Practices
• Page Insights & Boost Post
• Live Exercise: FB Page Customization
• Case Studies: FB Business Pages
• Facebook Ads
• PPC Campaign On Facebook

Instagram Business Marketing

• Instagram Profile Creation & Customization
• Instagram Posting & Growth Best Practices.
• Case Studies: Insta Business Profiles
• Live Exercise: Instagram Posting
• Instagram Ads
• LIVE & Practical Training
• FAQs

Twitter Business Marketing

•  Twitter Profile Creation &
• Twitter Page & Post Best Practices
• Page Insights & Boost Post
• Live Exercise: FB Page Customization
• How Twitter Works
• Twitter Terminology
• How Businesses use Twitter
• Quick Guided Setup
• Twitter Best Practices
• Twitter Ads
• Live Exercise: Twitter Posting
• Practical Training

LinkedIn Business Marketing

• Introduction to LinkedIn
• Profile & Posting Best Practices
• LinkedIn Messaging &InMails
• Live Exercise: LinkedIn Message & Network Building
• LinkedIn Ads Marketing 
• LIVE & Practical Projects

Pinterest Marketing

• Introduction to Pinterest
• Pinterest Profile Best Practices
• Pinterest Traffic Building Strategies
• Live Exercise: Pinterest Marketing Hacks for Blog Traffic

Reddit Marketing

• Introduction to Reddit Marketing
• Creation of Reddit Account & Content Posting
• Pinterest Traffic Building Strategies
• Live Exercise: Pinterest Marketing Hacks for Blog Traffic
• Subreddit and Reddit Community
• Reddit Ads- Campaigns
• Reddit Marketing Strategies
• Live Exercise: Reddit Marketing Hacks.

Remarketing

• Overview of Remarketing
• Installing Remarketing code 
• Using Social Media Insights for Remarketing
• Facebook pixels
• We are using remarketing to get conversion, leads & sales.
• FAQs

ONLINE ADVERTISING

• Why use Online Advertising?
• Understand Online Ad platforms & Ad buying, models
• Programmatic & direct Ad Buying

Google Ads

• Bidding & Auctions
• Google Ads campaign Structure
• Billing & Account Setup
• Google Search Ads
• Live Exercise-Creating Search Ad Campaign
• Conversion Tracking Setup
• Search Ad Campaign-Best Practices & Data Analysis
• Google Display Ads
• Live Exercise-Creating Display Ad Campaign
• Building a Right Display Marketing Strategy
• Display Ad Campaign-Best Practices & Data Analysis
• Introduction to Video Ad Campaigns
• Live Exercise-Creating Video Ad Campaign
• Advanced Bidding Methods
• Introduction To App Ads Campaigns
• Live Excercise-Creating App Ads Campaigns
• Advanced Bidding Methods for App
• App Ads 
• Smart Ads
• Shopping Ads
• Discovery Ads
• Local Ads
• Leads & Sales
• Increasing Website Traffic via Ads
• Promoting Business & App via Google Ads
• Brand Awareness Compaigns
• Product, brand or app promotion compaigns
• LIVE & Practical Training

Remarketing

• Setting Remarketing
• Customizing Google Ads Remarketing List
• Remarketing Campaign Setup- Google Ads
• LIVE & Practical Training

PPC Campaigns

• Setting PPC Campaigns 
• Analysing PPC reports
• Getting Leads & Sales via PPC
• LIVE & Practical Training

GOOGLE ANALYTICS

Introducing Google Analytics

• Why digital analytics?
• How Google Analytics works
• Google Analytics setup
• How to set up views with filters

The Google Analytics Interface

• Navigating Google Analytics
• Understanding overview reports
• Understanding full reports
• How to share reports
• How to set up dashboards and shortcuts

Basic Reports

• Audience reports
• Acquisition reports
• Behaviour reports

Basic Campaign and Conversion Tracking

• How to measure Custom Campaigns
• Tracking campaigns with the URL Builder
• Use Goals to measure business objectives
• How to measure Google Ads campaigns
• Course review and next steps

Google Tag Manager

• Starting with Google Tag Manager
• Setting up Google Tag Manager
• Collecting data using the Data Layer, variables, and events
• Using additional tags for marketing and remarketing

EMAIL MARKETING

Email Marketing: Overview

• Introduction to Advanced Email Marketing
• Fundamentals of Email Marketing
• Email Best Practices and Myths
• Bulk Email concept
• Things you can do with Emails

Elements of marketing emails

• Advantages of the different text formats (HTML
  or Plain Text)
• Permissions & E-permissions
• Frequency & Ethics of Newsletters
• Defining your Goals
• Email Marketing Strategies

Build your email list

• Learn ways to build your email list
• Build your email list through a website
  subscribe form
• Segmentation
• Active Users

Measuring your email campaigns
success

• Open rates, click-through-rates, unsubscribe
  rates, conversion rates, and bounce rates
• A/B Split Testing
• How to deal with Spam Filter
• Choosing your metrics
• Tracking Landing Pages
• Analyzing Test Results
• Setting your Budget

AFFILIATE MARKETING

Introduction to Affiliate Marketing

• How to become an affiliate marketer
• Finding affiliate program partners
• Case Studies: Affiliate Marketing

Amazon’s affiliate marketing program

• Introduction to Amazon Affiliate Marketing Program
• What you need to know about Amazon Associates
• Amazon Associates Pros and Cons

Flipkart affiliate marketing program

• Introduction to Flipkart Affiliate Marketing Program
• Why Consider Flipkart Affiliate Marketing Program in India?
• Flipkart Affiliate Marketing Commission
• Requirements for Flipkart Affiliate Marketing Program

Affiliate Blog

• Introduction to Affiliate Blog
• Steps to creating an Affiliate Blog and

Earn Money

• 4 Types of Affiliate Products to Promote
• Case Studies: Affiliate Blog

VIDEO MARKETING

YouTube Marketing

• YouTube Ads 
• Banner Ads
• Text Ads
• Google Video Ads
• LIVE & Practical Training

Vlogging

• Introduction to Vlogging
• Most Popular Platforms for Vlogging
• Steps to create a successful Vlogging Video
• Traditional means of Vlogging Income
• LIVE & Practical Training

Video Editing

• Video Editing Softwares
• Video Editing Apps
• LIVE & Practical Training

MOBILE MARKETING

• SMS Marketing
• WhatsApp Marketing
• Messenger Marketing
• Google Play Store
• FAQs

OTHERS

• Quora Marketing
• CRO(Customer Review Optimization)
• ORM(Online Reputation Management)
• CMS(Content Management System)
• Content Marketing
• Inbound Marketing
• Outbound Marketing
• Landing Page Optimization
• Live video streaming for Marketing
• Chatbots for Marketing
• Omnichannel Marketing is Now Vital
• LIVE & Practical Training 
• All Trending Tools For Marketing