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Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, brands, or organizations. It encompasses various online marketing strategies and tactics aimed at reaching and engaging target audiences, driving website traffic, generating leads, and ultimately, achieving business objectives. Digital marketing leverages the internet and digital devices such as computers, smartphones, tablets, and social media platforms to connect with consumers in real-time and deliver personalized messages.SEO focuses on optimizing a website's content, structure, and backlink profile to improve its visibility and ranking in search engine results pages (SERPs). By targeting relevant keywords and enhancing the website's authority, SEO helps increase organic (unpaid) traffic and attract qualified leads.Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to target audiences. It encompasses a wide range of activities aimed at reaching potential customers, engaging with them, and ultimately converting them into leads or sales.