Latest Update

Digital Marketing Job Opportunities in India

Let’s explore different digital marketing career path options. One of the most sought-after digital marketing job opportunities is the profile of a digital marketing manager.

1. Digital Marketing Manager

Digital Marketing Managers should have experience of 5+ years, and if you have certifications that prove your expertise, you will be hired quickly.

The demand for Digital Marketing Job Opportunities for experts is high as companies are hunting for the same.

Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.

Digital marketing experts’ digital marketing salary package ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.

 

2. Job opportunities in Search Engine Optimization (SEO)

The hype over Search Engine Optimization (SEO) has made many of us well-versed in what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results.

According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more, whereas the expected profit rate increases to 27%. As per these trends, job opportunities in the SEO field are immense.

The average salary for an SEO Manager is 353,396 per year.

Search Engine Optimizer (SEO Executive)

Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executives.

The responsibilities of an SEO executive or SEO expert involve keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

Skills required: An SEO professional should be an expert in using various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com.

There are hundreds of more tools that an SEO expert should rely on to improve the company’s performance on search engines. SEO experts report to digital marketing managers. However, a most SEO expert does not manage a team and are individual contributors.

3. Job opportunities in Social Media Marketing

Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks.

According to Octane Research 2016, social media updates were the most looked-after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities planned for 2016 with 66%.

If you wish to establish your career in the Social Media industry, you can expect an average digital marketing salary of 328,300 per year.

 

Social Media Marketing Expert

Social Media Marketing is divided into two areas. One of the areas deals with spreading content through social media platforms. Running paid advertising on Social media is something that requires expertise and experience.

For instance, Facebook advertisements are one of the most difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.

4. Job Opportunities in Content Marketing

This strategic marketing approach focuses on creating and distributing valuable, relevant, consistent content to attract and retain a clearly-defined audience to drive profits.

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it evident that content marketing is growing large and is set to bloom further.

 

Content Marketing Manager

As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage.

This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little PR.

If you start to work as a content marketing manager, you should report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be the head of a content team.

One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is one of the options to build a career in Digital Marketing in India. They can write content by working from their home or as a part-time job.

Content marketing managers’ expected digital marketing salary is 10 to 15 lacs per annum. The experience required for this post is a minimum of 3 years to 5 years.

Educational qualification: Although there is no explicit requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, certifications are not necessary if you have the required skills.

5. Job opportunities as a Copywriter

The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team.

The copywriter can help the content team refine their content for better reception, help the social media manager post better words on social media channels, and help the search engine marketer write better ad copy. Amongst Digital Marketing job opportunities in India, content is one of the most sought-after choices.

Skills required: A copywriter should be proficient in English. He/She should know how to write persuasive articles to fuel the sales funnel.

6. Job opportunities in Search Engine Marketing

Search Engine Marketing or SEM is a form of internet marketing that deals with promoting websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.

Search engine marketing is one crucial aspect of digital marketing. It is a broad marketing term that defines marketing through search engines.

Well, keeping in mind the master of a search engine, Google, search engine marketing mainly refers to marketing with the help of Google AdWords.

The average salary for Search Engine Marketers is 468,000.

 

Search Engine Marketer/ Specialist

The digital marketing manager himself does the tasks of a search engine marketer if the size of the company is small.

It is sometimes outsourced to a digital marketing agency that will charge a fee for the work done. However, when it comes to more prominent companies, they have a dedicated Search Engine Marketing Specialist (SEM specialist) and a team of search engine marketers.

The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting.

Experience required: A search marketing expert has no specific range of experience. It ranges from company to company.

In small companies, there is bright scope of digital marketing jobs for freshers, but some established companies would need experts with several years of experience.

7. Job opportunities in Inbound Marketing

This field deals with bringing users in rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of exciting content. On average, the salary for an Inbound Marketer ranges from 4 lacs – to 6 lacs per annum.

Inbound Marketing Manager

The requirement for an inbound marketing manager will depend upon the type and size of the organization. The responsibilities of a content marketer and an inbound marketer often overlap. An Inbound Marketer’s responsibility is managing the funnel and conversion at each stage.

Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy for attracting customers using content marketing. In contrast, the content marketing manager focuses on the execution of that strategy.

8. Conversion Rate Optimizer

Increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer.

The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well.

The job of a CRO expert is to use various tools to achieve higher conversions. A CRO expert should be well-acquainted with tools such as CrazyEgg, which gives insights into how people interact with landing pages, and Optimizely.com, which helps find out which color and text give better conversions. Thus, it is also listed under Digital Marketing job opportunities.

More opportunities are waiting for you. You can tap into the right opportunities with this article on social media marketing jobs.

However, if you are still ambiguous about why you should go for a digital marketing job opportunity, here is an article on why you should go for a digital marketing career path to help you gain insights.

Hopefully, you must have understood the digital marketing scope. Let us know which job opportunity made you curious and pushed you to give it a shot!