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Digital Marketing Learning Institute in Rajajinagar
Digital Marketing Syllabus
Module 1: Introduction to Digital Marketing
Introduction
What is Digital Marketing?
Digital Marketing Trends
Importance of Digital Marketing
Top reasons to learn Digital Marketing
Channels of Digital Marketing
SEO
PPC/CPC
Content Development
Social Media Marketing
Email Marketing
Analytics
Module 2: Search Engine Optimization
Why do you need SEO?
What is Search Engine Optimization?
Types of SEO
How does a Search Engine work?
Tactics and Methods
How to optimize Keywords?
Title Optimization
SEO Tools/Technical SEO
- SEMrush
- SEO Quake
- Google Keyword Planner
- Google Trends
- Google Search Console
- Google Analytics
- Google Page Speed Insight
Guidelines
What is On-Page SEO?
Importance
What are On-Page ranking factors?
Proper insights about On-Page SEO
Best tricks and practices
What is Off-Page SEO?
Importance
Link and Non-link related Off-Page SEO factors
Backlinks
Off-Page vs On-Page SEO
Benefits
Module 3: Website and Content Development (WordPress)
- Introduction
- Technical Writing Software-Grammarly
- catalogue
- End-user
- Consumer Usage
- Product Description
- Basics to advanced Content Development Skills
- Paragraph Practice
- Application/Letter Writing
- THESAURUS-Finding identical words/Sentences
Development Website- www.lexico.com
- Image design & Presentation Software-Microsoft PowerPoint
- Narrative creation, Affluent information development.
- Weblog Writing
Development Website
- Elementor
- Razor Pay
- Woo-Commerce
- Rank math
- Google Site Kit
- Video-making Software-Power Point
Module 4: Paid Marketing & CPC
(Search Engine Marketing) AdWords(CPC)
- YouTube Marketing
LinkedIn Marketing
Twitter Marketing
WhatsApp Marketing
Module 5: Social Media Marketing
What is Social Media Marketing
- Facebook Marketing
- Instagram Marketing
Module 6: Affiliate Marketing
Understand Affiliate Marketing
- Affiliate Amazon
- CJ Affiliate
Module 7: PPC
Understand Paid Per Click
- AdSense
- net
- Bidvertiser
Module 8: Digital Marketing Planning & Strategy
Why Digital Marketing Plan is necessary?
What is the structure of a marketing plan?
How to make an effective marketing plan?
Best practices
Why do you need a digital marketing strategy?
What is a Digital Marketing Strategy?
How to get started?
Key points to note
How to structure a Digital Marketing Plan?
Tactics to tackle the challenges